A 16-year-old wanted 1-800-FROZEN for her Sweet 16 party. I almost said no—this wasn't our target market. But her mom's enthusiasm made me pause. Three weeks later, we had 12 more teens requesting character-themed numbers. Maybe I was thinking too narrowly.

A 16-year-old wanted 1-800-FROZEN for her Sweet 16 party. I almost said no—this wasn't our target market. But her mom's enthusiasm made me pause. Three weeks later, we had 12 more teens requesting character-themed numbers for parties and events. It made me realize I was thinking too narrowly about 'business' use cases.