A local soccer team in Portland just launched 1-503-SCARVES and their season ticket renewals jumped 34%. Meanwhile, I can't get past the receptionist at most Fortune 500s. Here's what I'm learning about product-market fit in unexpected places.

A local soccer team in Portland just launched 1-503-SCARVES and their season ticket renewals jumped 34%. It was a simple, memorable number that resonated with their fanbase. Meanwhile, I can't get past the receptionist at most Fortune 500s. This experience is teaching me a lot about product-market fit in unexpected places and the power of grassroots marketing.